Posts for Programmatic Display

Why Black Friday is ideal platform for programmatic Part 2 of 2)

April 26, 2015

As we take a closer look at lessons learnt from Black Friday, we find that using data technology to evaluate…

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Why Black Friday is ideal platform for programmatic (Part 1 of 2)

March 26, 2015

The US has had over a decade to hone Black Friday. From battling extreme weather conditions and managing customers’ expectations,…

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