We build bespoke data-focused social advertising strategies aimed at achieving direct response targets for our clients.
We’re technology agnostic, we work with best in class technology providers to give us a competitive edge with targeting and optimisation. We will work with the technology that best suits your requirements as a business.
Access to Features
This allow us to deliver market leading strategies that utilise advanced features, some of which are not available natively through social platforms:
Real-time bidding Optimisation
Harnessing bid optimisation technology allows us to acquire customers based on their value at a price that is aligned to our client’s ROI
Custom Audiences & Tailored Audiences
Facebook and Twitter we can take anonymised email addresses from you and turn them into target segments allowing us to build look –a-like models and retarget existing customers for upsell and cross-sell opportunities.
Dynamic Product Ads
One of the benefits of the new technology available is that actions and inventory can be automated for maximum performance. Dynamic Product Ads (DPA) is extremely effective in e-commerce, travel verticals but can be applied to many other businesses.
Mobile and Tablet
If you’re talking about a mobile or tablet strategy then you’re talking about a social strategy. +700 million customers only login from mobile devices – that’s nearly half of all their users.
We can use your product feeds to target users based on their browsing habits on your site. We can show this as a product ad in Facebook.