Why Black Friday is ideal platform for programmatic Part 2 of 2)
April 26, 2015
As we take a closer look at lessons learnt from Black Friday, we find that using data technology to evaluate…
Why Black Friday is ideal platform for programmatic (Part 1 of 2)
March 26, 2015
The US has had over a decade to hone Black Friday. From battling extreme weather conditions and managing customers’ expectations,…